Glossary EntryLinking
Anchor Text
The visible, clickable words of a link. Search engines read anchor text as a description of the page being linked to — 'organic cotton bedding' tells them far more than 'click here'. Descriptive, varied anchor text across your internal links helps every linked page rank for the right phrases.
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Every term in this glossary maps to work our team does for you. This one is covered by our internal linking fixes — done within 24 hours of your request, included in the subscription.
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