Crawl Errors

The failures search engines hit when trying to fetch your pages: 404s where a page used to be, server errors where the site buckled, redirect chains that loop or dead-end, URLs blocked by robots.txt that were never meant to be, DNS and timeout failures where the crawler couldn't reach the site at all. Google reports them in Search Console's crawl stats and page indexing reports, and each one is a page that can't be indexed — and a page that isn't indexed can't rank or sell. Every site accumulates some crawl errors; the problems are volume and pattern. A handful of 404s from genuinely deleted pages is normal life. Hundreds of 404s appearing after a migration means the redirect map was never built and years of accumulated link equity is evaporating. Recurring server errors during traffic spikes tell Google your host can't take a crawl, and Google responds by crawling less — which on a large catalog means new products wait longer to be discovered. E-commerce generates crawl errors at a rate other sites don't: products get discontinued and their URLs die with inbound links still pointing at them, category restructures orphan whole URL trees, out-of-stock logic returns errors instead of pages, and faceted navigation mints thousands of parameter URLs that burn crawl budget before erroring out. The pattern we see constantly is the slow leak — errors accumulating for months in a Search Console property nobody opens, while indexed page counts drift downward and nobody connects the two. Our team reads the error reports, separates what matters from noise, builds the 301 redirects for moved and retired pages, fixes the server and robots.txt misconfigurations, and cleans up the internal links pointing at dead URLs — so crawlers spend their visit on pages that make you money.