Index Coverage

A Google Search Console report showing which of your pages are indexed, which are excluded, and — critically — why. It's the closest thing you get to Google narrating its own decisions about your site: Crawled — currently not indexed. Discovered — currently not indexed. Excluded by 'noindex' tag. Duplicate without user-selected canonical. Blocked by robots.txt. Soft 404. Each status is a diagnosis, and reading them correctly is a skill. For an e-commerce site, index coverage is the scoreboard that matters before any ranking conversation starts: a product that isn't indexed doesn't rank, doesn't get clicked, and doesn't sell. Stores routinely assume their whole catalog is in Google and are wrong by hundreds or thousands of URLs. 'Crawled — currently not indexed' at scale usually means quality problems — thin or near-duplicate product pages Google looked at and declined to keep. 'Discovered — currently not indexed' points at crawl budget: Google knows the URLs exist but hasn't bothered visiting, common on large catalogs with weak internal linking. A big 'Duplicate' bucket means your canonicals are wrong or missing. And a sudden spike in exclusions right after a theme change or plugin update is a fire alarm, not a footnote. Our team reads the report the way it's meant to be read — as a prioritized to-do list. We trace each exclusion class back to its cause, fix the noindex accidents, repair the canonicals, resubmit clean sitemaps, and watch the valid-page count climb back to where it should be.