Sitelinks

The additional links Google shows beneath your main search result — up to six deeper pages, each with its own title and snippet — when someone searches your brand name or another navigational query. A result with sitelinks dominates the top of the page: it pushes competitors below the fold, occupies the visual space of several ordinary listings, and lets searchers jump straight to your services, pricing, or contact page from the results page itself. You can't buy sitelinks and you can't directly request them. Google generates them when it understands your site structure well enough to be confident about which internal pages matter — which makes them less a feature you switch on and more a grade Google assigns to your architecture. The ingredients are all things you control: a clear page hierarchy, consistent internal linking that concentrates signals on your important pages, unique and descriptive meta titles (Google uses them as the sitelink labels), an accurate XML sitemap, and enough brand search demand for Google to treat the query as navigational in the first place. The failure modes we see: stores whose duplicate or vague page titles give Google nothing usable as a label, flat architectures where no page stands out as more important than any other, and sitelinks pointing at embarrassing pages — an expired promo, a login screen — because stray internal links accidentally made them look prominent. Our team fixes the underlying structure, linking, and titles so that when Google chooses your sitelinks, it chooses the pages you'd have picked yourself.