BigCommerce's faceted search generates a combinatorial explosion of URLs as shoppers filter by color, size, brand, and price — each combination producing a unique indexable path that Google can crawl endlessly. These filter URLs contain no unique content, duplicate your category pages at scale, and waste crawl budget that should be spent on your real product and category pages. At the same time, blocking all facet URLs indiscriminately eliminates legitimate SEO opportunities from high-volume filter combinations like /shoes/womens/?color=black that deserve to rank. Getting this balance wrong in either direction costs organic traffic.
Every day this issue goes unfixed, your site bleeds ranking positions. Google sees the gap and rewards competitors who have it sorted. The cost compounds — lost clicks today become lost customers tomorrow.
Once resolved, your pages are complete and competitive. Search engines see a fully optimized page that deserves to rank. Every fix compounds — better rankings drive more traffic, which drives more conversions.
This isn't a cosmetic fix. It directly affects how search engines evaluate your pages. A single resolved issue can be the difference between page 2 and page 1 — and page 1 is where the traffic lives.
BigCommerce's faceted search is producing thousands of indexable filter-combination URLs, diluting crawl budget, fragmenting category page authority, and flooding Google's index with thin duplicate pages.
Crawlers follow a defined indexation policy — high-value filter URLs are indexed with proper metadata, low-value combinations carry noindex or robots disallow, and crawl budget concentrates on pages with real ranking potential.
Pick this service from your dashboard. Tell us which pages need attention or let us scan your entire site. One click, and it's in our queue.
Our team reviews every page, applies the fix, and verifies the result. No shortcuts. Every page is checked manually before we mark it complete.
Within 24 hours, you receive a before/after report showing exactly what changed. Not happy? We rework it until you are. Again and again.
Submit this task and our team delivers within 24 hours. One flat rate. Unlimited tasks. Cancel anytime.
We'll rework until you're happy. Again and again.
That's our guarantee. No fine print, no exceptions.