Analytics & Reporting

Most WordPress and BigCommerce stores that set up Google Analytics 4 carried over their Universal Analytics assumptions — and ended up with a property that fires duplicate events, misses key ecommerce interactions, and attributes revenue to the wrong channel. Without accurate event data, every decision about budget, content, and product strategy is built on noise. Stores that went live with GA4 in its first year often have 12–18 months of corrupted purchase data they can never recover. A misconfigured property doesn't just hide what's working — it actively misleads you into cutting what is.

Google Search Console is the most direct signal Google gives you about how your site performs in organic search — and most store owners either never verify ownership or set it up once and never look at it again. Without GSC properly configured, you're missing crawl errors silently killing your indexed page count, index coverage gaps explaining why products never rank, and manual action notifications that could be suppressing your entire domain. The Search Performance report alone exposes keyword cannibalization and click-through rate problems no third-party tool replicates.

The conversion tracking gap is just as costly. If your only conversion event is "purchase," you're tracking the end of the funnel while ignoring every signal that predicts it. Stores without granular tracking can't measure which traffic source drives add-to-carts versus abandoned sessions, can't calculate true ROAS on paid campaigns, and routinely kill high-performing SEO content because last-click attribution made it look like a zero-revenue page. Every week without proper conversion tracking is a week your ad spend and content budget are based on guesswork.

We configure everything correctly. GA4 gets validated ecommerce events — add-to-cart, begin-checkout, purchase, refund — cross-referenced against your actual order data. We eliminate duplicate triggers, set up custom dimensions, and connect GA4 to Search Console and Google Ads for cross-channel attribution. GSC gets verified at the domain level, your XML sitemap is submitted and cleaned, and every index error gets documented with a remediation plan. Conversion tracking maps your full funnel from first session through purchase, implemented through Google Tag Manager without touching your theme files. And when traffic drops, we diagnose it — algorithm updates, indexation loss, technical errors — and tell you exactly what happened and what to do next.