When URLs change — through site migrations, permalink restructuring, or product/category reorganizations — without proper 301 redirects in place, every inbound link and crawl path hits a dead end. Google treats those hard 404s as lost equity: the ranking signals accumulated over months or years simply evaporate rather than transfer to the new destination. For e-commerce stores this compounds fast — discontinued SKUs, restructured category trees, and seasonal landing pages all generate orphaned URLs that continue to surface in indexes and Shopping feeds long after the content has moved. Without a redirect map, customers who bookmarked deep product pages hit error screens, increasing bounce rates while simultaneously eroding the domain authority that drives organic revenue.
Every day this issue goes unfixed, your site bleeds ranking positions. Google sees the gap and rewards competitors who have it sorted. The cost compounds — lost clicks today become lost customers tomorrow.
Once resolved, your pages are complete and competitive. Search engines see a fully optimized page that deserves to rank. Every fix compounds — better rankings drive more traffic, which drives more conversions.
This isn't a cosmetic fix. It directly affects how search engines evaluate your pages. A single resolved issue can be the difference between page 2 and page 1 — and page 1 is where the traffic lives.
Moved and restructured URLs return 404 errors, stranding accumulated link equity and sending organic ranking signals to a dead end — traffic and rankings that took months to build are discarded with every site change.
Every relocated URL resolves via a direct 301 to its correct destination, equity is preserved, Search Console coverage errors clear, and organic rankings stabilize within the next crawl cycle.
Pick this service from your dashboard. Tell us which pages need attention or let us scan your entire site. One click, and it's in our queue.
Our team reviews every page, applies the fix, and verifies the result. No shortcuts. Every page is checked manually before we mark it complete.
Within 24 hours, you receive a before/after report showing exactly what changed. Not happy? We rework it until you are. Again and again.
Submit this task and our team delivers within 24 hours. One flat rate. Unlimited tasks. Cancel anytime.
We'll rework until you're happy. Again and again.
That's our guarantee. No fine print, no exceptions.