BigCommerce has its own SEO architecture — Stencil theme templates, URL nesting that creates duplicate product paths, a Redirect Manager that doesn't auto-create redirects, and faceted search that generates thousands of indexable filter URLs. We handle the BigCommerce-specific fixes that generic platform advice misses.
BigCommerce generates URLs with category nesting appended to every product path — /category/subcategory/product-name/ — creating duplicate content when the same product lives in multiple categories. Google indexes each variation separately, splitting PageRank across three or four URL permutations of the same product. The platform also appends ?sort=, ?limit=, and pagination parameters that crawlers follow deep into low-value pages. Without canonical enforcement and explicit parameter handling, your crawl budget burns on URL variants while your real product pages earn diluted authority. This is a BigCommerce-specific problem that requires platform-native knowledge.
The structured data problem is equally specific. BigCommerce outputs basic product data in its Stencil templates, but rich results schema — price, availability, review aggregate, SKU, GTIN, brand — is absent or malformed on most out-of-the-box implementations. Google's Rich Results Test flags missing required properties, and without valid Product schema your listings appear as plain blue links while competitors earn star ratings and price callouts. Schema errors introduced during theme updates or app conflicts go undetected for months, silently costing click-through rate. Every day without valid rich results is revenue left on the search results page.
Faceted search on BigCommerce generates a combinatorial explosion of URLs as shoppers filter by color, size, brand, and price — each combination producing a unique indexable path. These filter URLs contain no unique content, duplicate your category pages at scale, and waste crawl budget. At the same time, blocking all facet URLs eliminates legitimate SEO opportunities from high-volume combinations that deserve to rank. Getting this balance wrong in either direction costs organic traffic — and BigCommerce's settings require specific configuration to get it right.
We handle every BigCommerce-specific layer. URL structure gets canonicalized so every product resolves to a single URL regardless of category navigation path. Product schema gets implemented directly in Stencil templates so markup renders dynamically for every product. Faceted search SEO manages indexation so high-value filter URLs are indexed while low-value ones carry noindex. Shopping feed and channel setup gets configured with correct category mapping, GTIN population, and shipping attributes. Stencil theme performance gets optimized — WebP images, deferred loading, inline critical CSS. And the 301 Redirect Manager gets populated in bulk so renamed products and reorganized categories don't become 404s. Every fix is BigCommerce-specific, tuned to the platform's architecture.
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Yes. BigCommerce uses Stencil theme templates, has a different URL structure with category nesting, its own Redirect Manager, and a different faceted search architecture. The SEO fixes are platform-specific — canonical enforcement works differently, schema implementation goes into Stencil templates, and redirect management uses BigCommerce's native tool. Generic ecommerce SEO advice misses these entirely.
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