Internal links are how you tell Google which pages matter and how authority flows through your site. We eliminate orphan pages and build a deliberate link structure that lifts your most important pages instead of leaving them buried.
Crawl most stores and you find islands. Pages with no links pointing to them, products with no category or tag, blog posts that link nowhere and are linked from nowhere. Google follows links to discover and rank pages — so a page with no internal links is a page Google struggles to find, understand, or value. Your best content can be effectively invisible not because it's bad, but because nothing points to it.
Internal linking is also how you signal importance. When your high-authority pages link to a priority target with descriptive anchor text, you're telling Google that target matters — and passing ranking strength to it. Most stores do the opposite by accident: authority pools on the homepage and a few big pages, while the money pages sit disconnected at the edges of the site.
We map the relationships across your pages, posts, and products, then place links strategically. High-authority pages link to your priority targets. Categories link to their key products, blog posts link to the services they discuss, and related products interlink to keep shoppers moving. Anchor text is descriptive, varied, and natural — never the same phrase stamped everywhere. Orphaned pages get detected and reconnected to the structure.
Broken internal links throwing 404s get found and repaired so equity stops leaking. Whether you need orphan pages rescued or a complete link rebuild from the ground up, you get an internal-link report documenting every addition and the rationale behind it.
9 services — all included in your subscription.
Find and repair dead or redirecting affiliate links leaking revenue and trust.
Queue this fix →We review your entire store, find every instance of the issue, and map out exactly what needs fixing — no guesswork.
Our team applies each fix by hand, page by page, following current SEO best practice for WordPress and BigCommerce.
Every change is re-checked and confirmed, then delivered with a before/after report showing exactly what moved.
An orphan page has no internal links pointing to it, so Google finds it slowly if at all — and interprets the lack of links as a lack of importance. Reconnecting orphans to relevant pages makes them discoverable and signals that they matter.
Get a free SEO audit of your store. Our team reviews it and maps every issue to a fix you can queue today.
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