Technical SEO

Your site can have flawless content and still fail to rank if the technical foundation is broken. These issues are invisible to visitors but devastating to search: broken pages, slow load times, crawl errors, missing or incorrect sitemaps, robots.txt rules blocking the wrong pages. Each one is a reason Google might crawl less, index less, or skip your pages entirely — and unlike content problems, you often can't see them without looking under the hood.

The danger is that technical debt compounds silently. A robots rule that accidentally blocks a section, a sitemap that still lists URLs deleted a year ago, Core Web Vitals quietly failing on mobile — none of it announces itself. You just notice, months later, that traffic has drifted down and you can't point to why. By then the lost rankings are expensive to win back.

We run a full technical audit covering crawl budget, indexation, broken links, and redirects, then fix what we find. Your XML sitemap gets cleaned and optimized to surface priority pages. Robots.txt is corrected so Google crawls what it should and ignores what it shouldn't. We resolve Core Web Vitals problems — LCP, CLS, INP — and the performance issues dragging down PageSpeed. Mixed content, crawl errors in Search Console, duplicate content, and missing canonicals all get addressed.

For a comprehensive pass, the Full Technical SEO Audit runs a 50-point check with every fix applied and documented. Either way, you get a solid foundation — so the content and links work you do actually translates into rankings.