Moving platforms or restructuring your store is one of the riskiest things you can do to your SEO — and one of the most preventable disasters. We plan, execute, and verify the transition so you keep every ranking on the way over.
Platform migrations are the number one cause of catastrophic organic traffic drops. One wrong redirect, one missing canonical, one URL that changed without a map back to the old one, and years of accumulated rankings can vanish overnight. The tragedy is that almost all of it is preventable — the stores that lose traffic in a migration are nearly always the ones that treated SEO as an afterthought to the move.
The risk comes from how much changes at once. URLs shift, templates change, schema and metadata may not carry over, sitemaps and robots rules need rebuilding for the new platform. Any of these in isolation is manageable; all of them together, without a plan, is how traffic falls off a cliff. And by the time you notice the drop in analytics, the crawl has already happened and the damage is done.
We de-risk the whole process. Before anything moves, we run a pre-migration audit inventorying every current ranking and URL, so we know exactly what has to be preserved. We build a complete 301 redirect map — every old URL pointing to its correct new destination — and update sitemaps and robots.txt for the new platform. After the move, we run a post-migration audit verifying every redirect and canonical is correct.
We monitor rankings through the transition period and keep a recovery plan ready in case anything slips, so issues get caught in days, not months. Beyond migrations, we also handle clean full-site data exports, shipping zone and rate setup, and tax configuration — the data work that keeps a store accurate and compliant.
8 services — all included in your subscription.
Bulk-import hundreds or thousands of products from a spreadsheet into your store.
Queue this fix →Move your customer accounts, order history, and preferences to a new platform intact.
Queue this fix →Extract your complete order history into a clean, analyzable format.
Queue this fix →Review and correct every store-wide setting that affects SEO, checkout, and performance.
Queue this fix →We review your entire store, find every instance of the issue, and map out exactly what needs fixing — no guesswork.
Our team applies each fix by hand, page by page, following current SEO best practice for WordPress and BigCommerce.
Every change is re-checked and confirmed, then delivered with a before/after report showing exactly what moved.
With a complete 301 redirect map. We inventory every existing URL and its rankings before the move, then map each old URL to its correct new location so equity transfers instead of disappearing. After migration we verify every redirect and canonical, and monitor rankings through the transition.
Get a free SEO audit of your store. Our team reviews it and maps every issue to a fix you can queue today.
Get your free audit →