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Schema / Structured Data

Schema markup is what turns a plain search listing into a rich result — star ratings, prices, FAQs, and more, right in the SERP. We build full structured-data coverage so search engines read your store correctly and your listings command attention.

What we fix

Look at your listings in Google and compare them to your competitors'. If theirs show star ratings, prices, and expandable FAQs while yours are plain blue links, the difference is almost always schema. Structured data is the code that tells search engines exactly what a page contains — and without it, your pages look uninformative next to rivals whose listings take up twice the space.

Rich results aren't just prettier; they earn more clicks. A product listing with a price and a 4.6-star rating pulls the eye and the click away from a plain result ranked above it. FAQ snippets expand your footprint in the SERP. Breadcrumbs clarify where a page sits. Every missing schema type is a rich result your competitors are getting and you're not.

We audit every page type on your site for missing schema opportunities, then implement the markup that matters: Product schema with price, availability, brand, and reviews; Article schema with author and date for your blog; FAQ schema to win those expandable snippets; Breadcrumb and Organization schema for structure and knowledge signals. Where schema already exists but is throwing errors, we repair it so it actually validates.

Nothing ships until it passes Google's Rich Results test. You get confirmation that each implementation is valid and eligible to display, along with a report of exactly which schema types we added and where — so you can watch the rich results start showing up.

Services in this category

12 services — all included in your subscription.

Fix Missing Product Schema

Add Product schema for rich results and shopping.

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Fix Missing FAQ Schema

Mark up FAQs to win expandable SERP features.

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Fix Missing Article Schema

Add Article schema to blog and news content.

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Fix Missing Breadcrumb Schema

Implement breadcrumb markup for cleaner SERP paths.

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Fix Missing Local Business Schema

Add LocalBusiness schema for local search visibility.

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Fix Missing Organization Schema

Establish Organization markup and knowledge signals.

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Fix Missing Review Schema

Add Review/AggregateRating schema for star snippets.

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Full Schema Coverage Audit

Find and fix every missing structured-data type.

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Fix Incorrect Schema Markup

Repair invalid schema throwing errors in testing tools.

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Fix Recipe Schema for Food Stores

Add Recipe markup to win rich results with ratings, times and ingredients.

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Add Event Schema for Promotions

Mark up sales and events for date-rich SERP listings.

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Add Course Schema for Educational Content

Structure courses and lessons for education-focused rich results.

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How we deliver

🔍Step 1

Audit

We review your entire store, find every instance of the issue, and map out exactly what needs fixing — no guesswork.

🔧Step 2

Fix

Our team applies each fix by hand, page by page, following current SEO best practice for WordPress and BigCommerce.

Step 3

Verify

Every change is re-checked and confirmed, then delivered with a before/after report showing exactly what moved.

Frequently asked questions

Once valid schema is in place, Google needs to recrawl the page and choose to display the rich result — typically days to a few weeks. We ensure the markup is valid and eligible; the exact timing of display is Google's call, but correct schema is the prerequisite.

Not sure what's broken?

Get a free SEO audit of your store. Our team reviews it and maps every issue to a fix you can queue today.

Get your free audit →

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